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Bradley Chesnut Bio Insurance Automation and Insurance Specific Marketing Specialist
Insurance Agency Owner Bradley Chesnut’s career in the insurance industry started in the mid 1980’s. He came into the insurance industry as a producer like most people do. By the 3rd month, as a producer, Mr. Chesnut was #1 in his district and by the 6th month Mr. Chesnut was in the top 10% nationwide. In the beginning of his second year, Mr. Chesnut owned his own agency.
When Mr. Chesnut’s son came into this world prematurely with an emergency C-Section, Mr. Chesnut was at the height of his agency growing at over 300% per year. As an agency owner Mr. Chesnut had learned the importance of automation and innovative marketing, two important keys to the success of his agency.
The automation system the agency used was a database program Mr. Chesnut wrote himself. It handled all of the customer service, marketing, commissions and the reports needed for this agency to thrive.
But, as the person in charge of the CSR’s, the sales reps, expanding, marketing and automation, every waking hour was spent working and building the agency.
Marketing Consultant It was 1989. Mr. Chesnut had a young family and a son who constantly needed medical attention. Mr. Chesnut’s family needed him so he sold his agency to spend more time with his family. With the many successes he had in his own agency and his peers constantly asking him how he was able to grow like he did Mr. Chesnut chose to go into the consulting business to teach agencies the art of marketing. This was the beginning of Strategic Marketing Systems.
Unfortunately many agencies weren’t ready for this level of marketing. With mailbags full of leads coming in and the phone ringing off the hook, agencies just weren’t able to handle all of the new prospects while still servicing their existing customers.
Mr. Chesnut quickly realized what the problem was. Just like when he had his agency, the agencies were a victim to time, or better stated, lack of time. His solution was to automate as many area’s of his agency as he could so his staff were more productive and only needed to pull files when necessary. This awareness lead him to his next consulting practice …
Automation Consultant It was clearly proven that you cannot put marketing ahead of automation. In early 1990 Mr. Chesnut began his journey into agency automation so he could help agencies become much more efficient to open the door to teach insurance specific marketing strategies. This was the beginning of Insurance Automation and Marketing Consultants, LLC (IAMC).
Helping agencies review systems and then helping them use their automation system effectively was the foundational piece to IAMC.
Mr. Chesnut made the decision early on that he wanted to specialize in helping agencies be more productive. As part of this decision to specialize, Mr. Chesnut decided not to help agencies in what he calls back-office automation which is the accounting side of automation. He just simply wanted to help agencies be more productive and profitable and therefore contracted out the accounting training piece.
Mr. Chesnut automation expertise's include ...
Few people have Mr. Chesnut’s total understanding of agency automation. That’s because few people have had the years of experience on multiple platforms including multiple 3rd party programs agencies would use to complete their automation needs. Mr. Chesnut has an un-canning ability to put all of these pieces and programs together to help the agency maximize their total automation needs.
In addition, Mr. Chesnut has represented two different agency management systems further increasing his knowledge to help you.
Author of Marketing Manuals In 1994 Mr. Chesnut decided to put his marketing knowledge down on paper. The end conclusion was two manuals with over 200 pages of powerful, pull-up-the-sleeves marketing strategies. At $695 for both, they were an immediate success and are still the marketing bible to many agencies. The two marketing reports were ...
Mr. Chesnut plans to rekindle and rewrite these marketing manuals soon. They will be updated to current times and will include a wealth of additional knowledge and experiences Mr. Chesnut has gained the past 11 years since they were originally written.
In addition to rekindling these marketing manuals, Mr. Chesnut will be authoring 2 additional highly needed manuals to help agencies with their marketing.
InStar Specialist On January 1, 1998 Mr. Chesnut started representing the InStar agency management system, the second management system he actually represented. Like the first system he represented, Mr. Chesnut was the #1 account manager in number of new users. Mr. Chesnut maintained #1 sales position the duration of his time with InStar on the sales team ending July 31, 2005.
Even more remarkable was that Mr. Chesnut maintained the highest level of customer satisfaction. Mr. Chesnut worked closely with his agencies and is still an important source of information to them. With such a wide range of experiences and knowledge, his customers found him to be an important asset to their automation. Many purchased InStar just to have Mr. Chesnut on their team.
InStar’s support staff loves working with Mr. Chesnut’s customers. They found Mr. Chesnut's customers to be more knowledgeable and properly educated on InStar and insurance automation.
When AMS Acquired InStar, Mr. Chesnut Went Back Into Consulting, Training and Programming With the AMS acquisition of InStar July 2005, Mr. Chesnut went back into the consulting/training side of the business. In addition to helping his InStar customers, Mr. Chesnut will be working with any agency that needs help in either increasing productivity in the agency or insurance marketing.
Mr. Chesnut is also an accomplished programmer. He writes automation systems and tools to fill automation voids an agency will have. This includes employee management systems, marketing programs, document management, to name a few.
Mr. Chesnut even wrote an agency management system for a specialized agency in the first half of 2006 that dropped their total workload by 40% with a 70% drop in one department. The agency had a leading agency management system that just wasn't working for them.
Ongoing Education Mr. Chesnut love's to learn. He's consistently reading up on automation, new technology coming out, marketing and copywriting, to name a few things.
One area Mr. Chesnut has always had a strong passion for is marketing. He has a respectable list of mentors he's studied under the past 20 years.
Summary With a love of this industry and a commitment to his work and customers, Bradley Chesnut helps insurance agencies manage their agencies better and increase their productivity exponentially with proven automation strategies and proper usage of their automation tools.
Then, for those who want to grow, Mr. Chesnut will teach them insurance specific marketing concepts and help them design the right marketing strategies for their market place and agency.
Contacting Bradley Chesnut Bradley Chesnut, president of Insurance Automation and Marketing Consultants, LLC can be reached at…
888-474-7895 www.iamcllc.com (Home page)
The main office is located in Spokane, Washington. |
